As part of the partnership, Jani-King will serve as the Official Cleaning Company of Daytona Int’l Speedway and the Daytona 500.
The partnership enables Jani-King to be associated with the historic 2016 Daytona 500, the first to be held at the Speedway’s new motorsports stadium (as part of the DAYTONA Rising project). Financial terms of the agreement were not disclosed.
Through the partnership, Jani-King will receive brand exposure via sponsor signage at the “World Center of Racing” and the ability to use the DIS and event marks for promotional purposes. In addition, Jani-King will receive corporate hospitality opportunities for entertaining guests during Speedweeks.
“We are excited about developing this new partnership with Jani-King,” said Daytona Int’l Speedway President Joie Chitwood III. “The Daytona 500 in 2016 will be a historic event and Jani-King’s services will be critical as we welcome guests to experience the new motorsports stadium for the first time.”
“Daytona Int’l Speedway is an icon of the sports world and with the $400 million DAYTONA Rising redevelopment project, Jani-King is excited to have been selected as the Official Cleaning Company,” said Jerry Crawford, CEO & President of Jani-King Int’l. “We are proud of our reputation for providing the best cleaning program at many of the world’s finest stadiums, and we are ready for the opportunity to partner with Daytona Int’l Speedway to unveil their new facility and continue to keep it pristine throughout the year.”